With over 100,000 tons of materials traced and 50,000 farmers mapped, Trusty is now used by more than 150 clients worldwide—including ICAM, Domori, Luker Chocolate, and Kaoka—to ensure regulatory compliance and full traceability of cocoa and coffee supply chains.
Tracing a product’s journey from farm to table has become a key priority for governments, businesses, and consumers, driven by growing concerns over labor rights, sustainability, food safety, and environmental protection.
According to the Food and Agriculture Organization of the United Nations (FAO), deforestation led to the loss of an estimated 420 million hectares of forest between 1990 and 2020—an area the size of the European Union[1].
The EU Deforestation Regulation (EUDR), set to take effect on December 30, 2025, for large and medium-sized companies and on June 30, 2026, for micro and small enterprises, requires that key commodities—including cocoa, coffee, palm oil, rubber, soy, timber, and their derivatives—be deforestation-free. This regulation applies to producers, importers, exporters, and traders, who must provide accurate information on the origin of raw materials, including the exact geographical coordinates of the land where they were grown. This ensures they do not come from recently deforested areas.
Cocoa and coffee supply chains, in particular, play a significant role in Europe, both in terms of imports and consumption. According to the Ministry of Foreign Affairs, the European cocoa and chocolate market is steadily growing and is expected to increase by approximately 4.8% annually through 2027[2]. The same trend applies to coffee, with Europe accounting for about one-third of global consumption[3]. The complexity of these supply chains, given the high number of stakeholders involved, not only makes it challenging to accurately trace the origin of raw materials but also to ensure compliance with regulations and prevent fraud and non-transparent practices.
This is where Trusty comes in. As a Benefit Corporation and an innovative company, Trusty leverages blockchain technology to ensure regulatory compliance and full traceability of cocoa and coffee supply chains.
How does it work?
Through its blockchain-based platform, Trusty enables the collection and centralization of all supply chain data—from sourcing to distribution, including raw materials used, dates, and places of origin. On one hand, this allows consumers to gain deeper insights into a product’s history through a QR code on the packaging, making their purchases more informed. On the other hand, it helps businesses and suppliers streamline compliance processes while enabling producers and farmers to consistently update the traceability of their land.
“In long and complex supply chains, where numerous stakeholders provide declarations used for regulatory compliance, it is crucial to preserve the authenticity of this information, especially when the supply chain spans multiple countries. With this in mind, we saw blockchain technology as the most natural choice, as it timestamps declarations, ensures data integrity, and allows anyone to objectively verify who made a declaration and when.” says Alessandro Chelli, founder and CEO of Trusty.
Trusty's Solution for anti-deforestation Regulation Compliance
With over 100,000 tons of materials traced and 50,000 farmers mapped, Trusty is now used by more than 150 clients worldwide, primarily chocolate and coffee producers, including ICAM, Domori, Luker Chocolate, and Kaoka.
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Trusty's traceability and compliance process is structured in multiple stages, supported by its proprietary platform, which seamlessly integrates with existing management systems.
The first step is collecting geospatial data on cultivation areas by importing geospatial files and detecting anomalies through algorithms trained on over 100,000 acquired coordinates. For those who lack access to this data—such as smallholder farmers—Trusty has developed the free EUDR CC app, available on Android and iOS.
Once the platform verifies the accuracy of the data, it makes them available for suppliers to share. At this stage, a Risk Analysis is conducted based on the legal requirements of the EUDR regulation, forming the basis for the Due Diligence Declaration to be submitted to the European Portal. Through Trusty's platform, companies collect the necessary certifications from their suppliers to ensure that production takes place on land that has not been deforested since 2020 (as required by the regulation) and complies with local laws, including those protecting communities.
Once the Due Diligence Declaration is completed, the European Portal generates unique codes linked to the quantity of product being imported, exported, or sold. These codes are then shared with retailers or manufacturers using the raw materials. All this information can also be made available to consumers through a QR code on each product.
"When we founded Trusty, we envisioned a future where products like chocolate and coffee could tell a story of environmental responsibility and local community empowerment. Blockchain technology has made this vision a reality, providing a transparent and secure platform that integrates seamlessly with existing management systems to track every stage of the production process. We are proud to help drive positive change in the food industry, one step at a time," says Alessandro Chelli.
Contact us to learn more about Trusty's EUDR Compliance Solution!
[2] https://www.cbi.eu/market-information/cocoa/what-demand
[3] https://www.cbi.eu/market-information/coffee/what-demand
